KFC celebrates 800 restaurants in South Africa

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On 5 September 1971, the first KFC restaurant opened in Orange Grove, Johannesburg on Louis Botha Avenue. Now, more than 40 years later, the county’s most loved fast food brand celebrates the opening of its 800th restaurant! This time in Musina, Limpopo.

“Value and choice are our drivers for our customer experience,” says Doug Smart, Managing Director at KFC Africa. “Opening our 800th restaurant in South Africa extends the reach of the brand, but the key for us remins the maintenance of our high standards and consistent quality offering. We serve more than 20 million customers per month, and we work hard to ensure that no matter which of our 800 restaurants they walk into, they will get that distinctive KFC flavour and have a great experience.”

KFC doesn’t apply a ‘one size fits all’ approach.” Smart says. “KFC as a brand is more relevant than ever before, because of our relentless customer-centric focus. As customers become more curious and as their needs and expectations change, it becomes all the more challenging for brands to stay relevant and loved – so we continue to launch exciting innovations for new occassions.”

At home, the innovation drive has led to the introduction of elements including:

• 24-hour restaurants

• New breakfast menu that includes coffee and sandwiches

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• Wide variety of value meals for youth customers

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• KFC has taken innovation a step further by collaborating with other SA favourites, including Cadbury and Doritos

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The key to delivering great experience is in the team behind the scenes at KFC – more than 30,000 dedicated team members work to exacting standards to deliver the quintessential KFC experience to loyal customers.

Every KFC restaurant sources chicken and other ingredients from trusted producers and suppliers who share this commitment. KFC continues to maintain the highest standards by freshly preparing their signature chicken and other products by hand, in every restaurant, every day.

“We celebrate the opening of our 800th South African restaurant, but it’s also something that we want to use to drive us onto bigger and better things,” says Smart.

“The trust of our customers has enabled us to spread the brand’s reach into so many corners of the country – and we will continue to work as hard as we can to show how much we value that trust. Quality, innovation, freshness – and the Colonel’s original blend of 11 herbs and spices – will remain the hallmarks of KFC as we look to share even more milestone moments with our customers.”

 

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